Closing A Sale – Expert Advice From Bill Bartmann

You know your product. You know you love it and believe in it. You also think you are pretty sure it is perfect for the people you are selling it to. You have done your presentation. You have shown them the benefits and reasons it will make a positive change in their life, now what?

Now it's time to close the sale.

Q&A

Bill Bartmann's tip #1 for closing the sale is to make sure you offer your potential customers as much time as they need for questions and answers. While your presentation may well have covered everything you think they needed to know, that doesn't mean they are completely confident of that. Or, perhaps they missed an important piece of information you were trying to pass on. Give them plenty of time to ask all the questions they have and make sure you thoroughly answer them.

Listen

Bill Bartmann's tip #2 for closing the sale is to make sure you really listen carefully to what your potential customers are saying and asking. It is easy to get so enthralled in your sales presentation that you don't listen to what they really are saying. No matter what their question, make sure to listen to it carefully. Try not to give a canned answer, but a personal and thought out answer that suits their specific needs. You may also be able to glean a little more about what is keeping them from making the final step to buy and be able to mediate that problem or concern if you are listening.

Security

Bill Bartmann's tip #3 for closing a sale is to understand the security wants of your customers. Especially in the current economy and with news stories about people's money being scammed out of them, people are worried about being scammed or ripped off and are taking extra steps and care before allowing any of it out of their hands. If you have any sort of security measures that are attached to this purchase such as a warranty or satisfaction guarantee, make sure to go over this again at the end of your presentation. It is vital that your potential customers feel confident with the idea of making a purchase and that they have a way to recoup their money if they are not happy.

Trust

Bill Bartmann's tip #4 for closing the sale is that the art of closing a sale is as much about the art of relationships as it is about sales. It is vital that you form a relationship with your potential customers and make them feel like they can trust you and that they can feel confident giving their money to you. Get to know your customers and let them get to know you a bit so they can understand you are a person, just like they are, and have the same thoughts, concerns and that giving you their money is giving it to a friend as much as it is a sales person.

Bill Bartmann is the creator of the Billionaire Business Systems, an online business essentials course for entrepreneurs. Bill Bartmann’s series of videos, books and seminars has helped many entrepreneurs succeed in business even during tough economic times. Learn more at http://www.billionaireu.com/